Mark Miller brings more than 35 years of experience to his position as CEO of Princeton Ventures II, an accountable marketing, data and analytics consulting firm. For the past 17 years he has served as a C-level executive building companies known for their digital technology, data, advanced analytics and web 2.0 expertise. Mr. Miller has extensive experience in the financial services (HSBC, Ally, Sun Trust), communications (AT&T, DirecTV, Qwest, GTE), software (Adobe, Sony PlayStation, EA), automotive (Toyota, Ford, Jaguar), health care (UHG, Aetna, J&J, Bristol Myers) and travel & leisure (Hyatt, Royal Caribbean, Continental) industries.

Before opening his own firm, Mr. Miller was global executive director of G2's Knowledge Consulting Group, which provided business insight, data management, analytics and marketing program optimization technology for G2 and Grey advertising clients. Prior to G2, he served as president or CEO of three Omnicom and WPP companies; RMG Connect North America, Rapp Collins and Focus, an Omnicom 360 company. All of his companies were known for their quantitively based accountable marketing solutions. Specializing in digital, direct and social marketing his companies delivered results like increasing repurchase rates from 45 percent to over 60 percent for an automotive company, using social media to increase lead volume by 33 percent and sales by 17 percent for a government client, using real time online optimization to increase deposits by over 40 percent for a financial services firm and building a customer value program for a communications company that delivered $375 million in incremental annual profit. Early years in the industry were spent as director of marketing at FTD where he created the company's first marketing database and retailer loyalty program that reversed a five-year sales decline to post a 9.3 percent increase in sales. Mr. Miller began his career at Saatchi & Saatchi and JWT where he progressed to management positions in the U.S., Europe and Asia Pacific.

Mr. Miller has written numerous articles for industry journals and judged multiple nationwide digital marketing contests. He is a past board member of the College of William & Mary's Mason School of Business and has lectured at George Washington, Southern Methodist University, William & Mary as well as at marketing industry events. Mr. Miller has also served on the American Association of Advertising Agencies' digital management committee. He attributes his success to being able to define "what's next" and surrounding himself with very smart people who were able to make it happen.